Patti Astor’s Book: ‘Fun Gallery…The True Story’

10FOLD and Manhattan Fashion Directory are proud to present Patti Astor’s first book. ‘FUN Gallery…The True Story’. It is a memoir recounting her experiences as a ballerina turned young anti-Vietnam revolutionary who went on to open arguably the most famous art gallery in the world.

Patti Astor is an American performer best known for her underground New York City films of the 1970′s, the East Village arts scene of the 1980′s and as a key influencer in the early hip hop movement throughout NYC.

“Queen of the Downtown Scene”, Astor appeared in over a dozen independent films, among which are Amos Poe’s ‘Unmade beds’, Eric Mitchell’s ‘Underground USA’ and Charles Ahearn’s ‘Wild Style’. These films are in the permanent collections of the Museum of Modern Art, the Whitney Museum and the Rock and Roll Hall of Fame.

Astor went on to open the first gallery in the East Village presenting then unknowns Keith Haring, Jean Michel Basquiat and Kenny Scharf.

‘FUN Gallery…The True Story’ focuses on the wild and wooly “downtown” days in New York’s legendary East Village. From punk rock at CBGB’s in 1975 with local bands Talking Heads, Blondie, and Television, the early 80’s art explosion, to the independent film scene with Jim Jarmusch and Spike Lee, Patti Astor was always at the center of the storm.

The title refers to her adventures at her tenement storefront art gallery with artists Keith Haring, Jean-Michel Basquiat, Kenny Scharf, Fab 5 Freddy, and Julian Schnabel along with art world icons, Leo Castelli, Mary Boone, Tony Shafrazi and Andy Warhol.

OrigArmy Winners: February

Congratulations to the February OrigArmy winner; Lv94 winning entry “Abstract Perception” Architecture Student, Adelaide.
Runner Up:”Daredevil Tusky”

Desktop Magazine Profile: Jean-Marc La-Roque Website

Desktop Magazine: Project Wall have profiled the website design and development we recently created for Photographer Jean-Marc La-Roque.

Website Award: Town of Vic Park Mobile Website

10FOLD recently won the DesignFirms Web Award for 2013-2014 for our design and development of the TOVP Mobile Website version, which can be viewed on all smart phone devices.

The TOVP mobile version user interface adopts a clean and simple aesthetic, with the highest in demand links presented on the homepage, and social media integration at the bottom. Needs Analysis discussions between 10FOLD and TOVP formulated the most effective and user-friendly solution to priorotise quick-links and seamless accessibility for all users.

The mobile-optimised version has the capability to effectively showcase Town News, Events and Found Animals at one touch of the screen, as well as online forms for instant payments, job vacancy applications, newsletter subscription and a unique tool to find your local bin collection day. The option to view the desktop version of the website is also available for users who prefer the traditional user interface, with improved design, navigation and technologies.

Latest Work: Seven Palmer Website

10FOLD recently designed and developed the contemporary, Zen-inspired website for architecturally acclaimed SEVEN apartments, located opposite the Grange River in Hamilton.

These apartments are available for corporate or executive lease and are strategically presented in line with their conceptual, aesthetically refined vision in mind.10FOLD integrated a large format photo gallery slide show and custom graphic designed location map with downloadable PDF option for user-friendly access.

Local attractions are showcased with beautiful imagery and useful visitor information. This section includes locations such as the Grampians National Park, Wannon and Nigretta Falls, Hamilton Art Gallery and Coonwarra Vineyard. Enquiries are lodged through an online form as well as the implementation of Facebook and Twitter social media platforms for increased customer accessibility and interaction.

Check it out at:

April: New OrigArmy Challenge – The Turkey!

Calling all designers, illustrators, artists, photographers and all-round creatives…

Take on the OrigArmy challenge to win your self monthly prizes and exposure to over 15,000 design companies and like minded individuals. Each month we’ll be releasing a different OrigArmy animal with instructions, construct your OrigArmy in the style you chose, photograph it and send to us via Facebook. The most favoured OrigArmy each month wins prizes, and at the end of the year will be a grand Platinum Origrammy winner!

For more information, visit:

The OrigArmy Project – March Winner

Congratulations to March’s OrigArmy winner Juan David Rodriguez Sandoval for his winning entry ‘Street Dog.’
Don’t miss out April’s OrigArmy Project – The Turkey! To download instructions and entry details, visit: