OZGRAPHIX 9

ozgraphics

 

The good people at Design Graphix have profiled 10FOLD in a double spread in their annually released OZGRAPHIX 9, showcasing the works of Linens Unlimited identity branding and website, Blue Star Group’s Edge identity and V-Shell brochure design. Purchase your copy via their website NOW!

Patti Astor’s Book: ‘Fun Gallery…The True Story’

10FOLD and Manhattan Fashion Directory are proud to present Patti Astor’s first book. ‘FUN Gallery…The True Story’. It is a memoir recounting her experiences as a ballerina turned young anti-Vietnam revolutionary who went on to open arguably the most famous art gallery in the world.

Patti Astor is an American performer best known for her underground New York City films of the 1970′s, the East Village arts scene of the 1980′s and as a key influencer in the early hip hop movement throughout NYC.

“Queen of the Downtown Scene”, Astor appeared in over a dozen independent films, among which are Amos Poe’s ‘Unmade beds’, Eric Mitchell’s ‘Underground USA’ and Charles Ahearn’s ‘Wild Style’. These films are in the permanent collections of the Museum of Modern Art, the Whitney Museum and the Rock and Roll Hall of Fame.

Astor went on to open the first gallery in the East Village presenting then unknowns Keith Haring, Jean Michel Basquiat and Kenny Scharf.

‘FUN Gallery…The True Story’ focuses on the wild and wooly “downtown” days in New York’s legendary East Village. From punk rock at CBGB’s in 1975 with local bands Talking Heads, Blondie, and Television, the early 80’s art explosion, to the independent film scene with Jim Jarmusch and Spike Lee, Patti Astor was always at the center of the storm.

The title refers to her adventures at her tenement storefront art gallery with artists Keith Haring, Jean-Michel Basquiat, Kenny Scharf, Fab 5 Freddy, and Julian Schnabel along with art world icons, Leo Castelli, Mary Boone, Tony Shafrazi and Andy Warhol.

March – New OrigArmy Challenge!

This month welcomes the introduction of the Scottie Dog OrigArmy…

Calling all designers, illustrators, artists, photographers and all-round creatives…

Take on the OrigArmy challenge to win your self monthly prizes and exposure to over 15,000 design companies and like minded individuals. Each month we’ll be releasing a different OrigArmy animal with instructions, construct your OrigArmy in the style you chose, photograph it and send to us via Facebook. The most favoured OrigArmy each month wins prizes, and at the end of the year will be a grand Platinum Origrammy winner!

For more information, visit:
http://www.10fold.com.au/OrigArmy

Latest Work: Fun Gallery… The True Story

Inserts from “Fun Gallery… The True Story” by Patti Astor. Designed and Art Directed by Andrew Gauld and Marguerite Moloney.
PA1

From left: Dondi, Futura 2000, Zephyr.

“All other galleries you sign their log. Here you just sign the gallery” Zephyr.


Chapter 1: Early Childhood – “The Littlest Snowflake”

Chapter 2: We Move To The Suburbs – “The Perfect Suburban Upbringing”

Chapter 3: Blast Off! The Sixties – “The Teenage Drug Years”

Chapter 4: Off to NYC – “SDS – Stop the War!”

Chapter five: “Woodstcok to Weatherman” – Revolution and LSD

Chapter Six: The War Is Over – “The Glitter Period – San Francisco”

Chapter Seven: “Every Girl Must Have Her Year Abroad” – I Go To Paris

Chapter Eight: New York City!!! – “The Big Apple – I Become A Star”

Insert from ‘FUN Gallery… The True Story’ by Patti Astor.
Left: ‘Unmade Beds’ premiere night at Deavile Film Festival (top) and Poster featurig Deborah Harry (bottom)
Right: Patti Astor with co-stars Eric and Amos at the Moet Lounge (top), Village Voice Rome article (bottom)
Title Page Chapter Nine: “Streets Of The Stars” – East Third Street and “Underground USA”

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Top left: Patti with Underground USA posters in the East Village
Bottom left: the stars of ‘Underground USA’
Top right: Patti with filmaker Gordon Stevenson
Bottom right: St Marks cinema marquee
Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Top left: Patti at Dondi’s second show
Bottom left: Patti with Dondi at his show’s opening with Jean-Michel Basquiat in doorway
Right: Jane Dickson invite ’82
Title Page Chapter Ten: “Hip-Hop, You Don’t Stop” – New York / New Wave
Title Page Chapter 11: “Don’t Stop ‘Til The Break Of Dawn” – The Fun Gallery

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Left: LEE’s statement mentioning his painting tecnique, ‘Silent Thunder’
Top right: The cast of ‘Bachelorette Pad’
Bottom  right: Patti with Fab 5 Freddy

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Top left: Film Director Anita Rosenberg with ‘The Gang’: On 2, Dondi, Haze, Duro, Kano
Bottom left: Keith Haring, Kenny Scharf and Patti Astor in the Black Light Room
Right: Dondi White
Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Left: ‘Midge’ (Mary-Ann Monforton) and ‘Candy Stone’ (Patti Astor) in underground film Bachelorette Pad
Right: ‘Candy Stone’ (Patti Astor) checks her messages in underground film Bachelorette Pad
Chapter 12: “If Art Is A Crime, Let God Forgive Me” – The Making Of “Wild Style”
Chapter 13: “The Most Beautiful Art Exhibit I Ever Saw” – The Second Fun

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Left: Jean-Michel Basquiat ’79
Right: Jean- Michel Basquiat’s FUN Gallery Colour Xerox Invitation, November ’82
Title Page Chapter Fourteen: Fun And Fame – “The Hottest Art Gallery In The World”

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Top Left: Patti Astor with business partner Bill Stelling ’83
Bottom Left: Newsweek article featuring ERO’s artwork “Super Fresh”
Right: Wild Style sticker from Japan tour ’83

Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Left: Zephyr at his FUN Gallery opening ’84
Top Right: Dondi Artforum Ad ’83
Bottom Right: Dondi’s “Fun Gallery Crew”
Chapter Fifteen Title Page: “No Mo’ Fun” – The Closing Of The Fun Gallery
Insert from ‘FUN Gallery… The True Story’ by Patti Astor
Left: Final letter
Right: Patti Astor at the FUN Gallery Farewell ’85

Latest Work: FUN Gallery… The True Story

Fun Gallery... The True Story

Cover Design for “Fun Gallery… the true story” by Patti Astor with Futura piece in the background.

The OrigArmy Project


The OrigArmy Project

Calling all designers, illustrators, artists, photographers and all-round creatives.

Take on the OrigArmy challenge to win your self monthly prizes and exposure to over 15,000 design companies and like minded individuals. Each month we’ll be releasing a different OrigArmy animal with instructions, design over the top, construct it, photograph it and send to us via Facebook and we’ll post them to all of our social media platforms. Whoever receives the most likes each month wins prizes, and at the end of the year will be a grand Platinum Origrammy winner!

For more information, visit the OrigArmy website here.

Latest Work: EDGE Brochure

To coincide with the Edge Identity Branding for Blue Star Group. 10FOLD also designed a 16 page full colour booklet complete with die-cut windows and spot UV throughout.

The concept behind the brochure was to show each platform Edge Print Solutions is available on, from desktop computer, iPhone App, iPad App and the features and benefits of each platform while maintaining a clean digital look and feel.
Continue Reading..

Latest Work: CroMe Brochure

We’ve just completed a 12 page brochure for Blue Star Group’s ‘CroMe’ service. CroMe is a broad Cross-Media solution portfolio to all marketers who are seeking innovative value features with their marketing campaigns via print related technology, mobile technology, inter-connect technology and web driven technology.

The concept behind the brochure was to show sharp futuristic imagery created from various architecture from around the world and shaped into abstract images based around Blue Star’s branding colours.
Continue Reading..

Latest Work: V-Shell Brochure

To coincide with the release of the V-Shell identity, we’ve also created a range of marketing collateral including the design of the V-Shell booklet. V-Shell is new technology that allows full colour variable data printing every time, every page at up to 25% cheaper than traditional production processes.

Latest Work: Short Blk Magazine Cover

Issue #02 of Short Blk Magazine, featuring cover artwork courtesy of 10FOLD, has just hit the streets across Australia. Drop into your favourite local cafe or eatery to pick-up a free copy while stocks last. An A3 print of the cover is also available to order through their website.

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